The What Why When & How of Trademarks

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in Brand, business, Company, guide, Intellectual Property, Property, SME, Startup, TradeMark

We see them all the time however unless you run your own business you never really understand their importance. The golden arches of McDonalds, the Larry T bird of Twitter and the swoosh of Nike are all trademarked logos of some of the world’s most renowned and successful businesses. In simpler words, if your business is represented through a word, symbol, phrase or design that is original and unique to your business alone then that is your BRAND, and your brand needs to be registered and protected. This is where trademark and copyright registration comes in. THE WHAT Legally speaking, trademark...

23 September

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5 Key Contracts Essential For Startups

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in Company, Contract, Legal Advice, SME, Startup

Wanting to explore a lucrative market or perhaps running your own business is one thing and being able to successfully run a Startup venture is completely another. While passion and a catchy idea may be enough to push you in the right direction it is certainly not enough to guarantee success in the entreapreunial ecosystem. Startups by its very nature deal with a great number of unknown factors and its success lies in mitigating these known and unknown pitfalls that might affect its sustainability and growth. Hence it is unwise to adapt an ‘as it comes’ approach when deciding on...

15 September

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Beginner’s Guide to Launching a Startup

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in Brand, business, Company, Company Structuring, entrepreneur, guide, SME, Startup

Having a bright business idea is not enough ammunition for launching any Startup. Before tipping toes into this lucrative market, you need to be aware of the hows, when and whats of the industry. It is true that when done right, Startup entities can be exciting, energizing, and profitable for their founders. However, they are also challenging to manage, difficult to scale, and often, expensive and incredibly stressful endeavours. It is for these and other reasons that deciding on the right time and circumstances for launching a startup is a concern many entrepreneurs struggle with. THE STEPPING STONE Information is power and...

12 August

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Why You Should Be Considering Incorporation For Your Business

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in Company, Company Structuring, SME, Startup, Uncategorized

Whether you have a medium sized business or you are an independent contractor or you run a small side business to fulfil your entrepreneurial flare, incorporating your venture is always a smart choice to make. In addition to safeguarding your commercial and legal interests, timely incorporation not only preempts the possibility of probable pitfalls but also ensures that the future of your business is secure as opposed to other unregulated structures. Here are some of ways in which incorporating can benefit your business: It’s all in the Brand Registration of your company is the first step to strengthen and protect your business and...