The What Why When & How of Trademarks

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in Brand, business, Company, guide, Intellectual Property, Property, SME, Startup, TradeMark

We see them all the time however unless you run your own business you never really understand their importance. The golden arches of McDonalds, the Larry T bird of Twitter and the swoosh of Nike are all trademarked logos of some of the world’s most renowned and successful businesses. In simpler words, if your business is represented through a word, symbol, phrase or design that is original and unique to your business alone then that is your BRAND, and your brand needs to be registered and protected. This is where trademark and copyright registration comes in. THE WHAT Legally speaking, trademark...

04 November

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All About Privacy Policy and Why it is Essential for your Business

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in Brand, business, Commercial Law, Company, Conflict, Contract, Data Privacy, guide, IT, Legal Advice, Property

UNDERSTANDING PRIVACY POLICY To understand privacy laws or why privacy policy is important for your business’s digital imprint, you need to understand that every website and mobile application collects information from its users otherwise known as data. For example, if you run an E-Commerce business whereby you sell a service or a product over the internet you will be obtaining certain information from your customers such as their name, email address, mailing address (which is your delivery or shipping address) phone number and in some cases user credit card details. All of this information constitutes as Data (more aptly Personally Identifiable...

04 November

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All About Website Terms and Conditions

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in Brand, business, Company, Contract, Data Privacy, guide, Legal Advice, Startup

The What Website Terms and Conditions also known as Terms Of Use or Terms Of Service is fundamentally an agreement between the website owner and the user/visitor of the website establishing the rules the user/visitor must follow in order to maintain access and usage of that website. The Why Here are a few reasons why it is important for businesses to upload the terms and conditions on its website. It may be noted that the reasons mentioned below are not exhaustive however will give you a fair picture of its significance. Protecting the Business – Terms and Conditions are crucial to protecting your business...

15 September

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Beginner’s Guide to Launching a Startup

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in Brand, business, Company, Company Structuring, entrepreneur, guide, SME, Startup

Having a bright business idea is not enough ammunition for launching any Startup. Before tipping toes into this lucrative market, you need to be aware of the hows, when and whats of the industry. It is true that when done right, Startup entities can be exciting, energizing, and profitable for their founders. However, they are also challenging to manage, difficult to scale, and often, expensive and incredibly stressful endeavours. It is for these and other reasons that deciding on the right time and circumstances for launching a startup is a concern many entrepreneurs struggle with. THE STEPPING STONE Information is power and...