The What Why When & How of Trademarks

We see them all the time however unless you run your own business you never really understand their importance. The golden arches of McDonalds, the Larry T bird of Twitter and the swoosh of Nike are all trademarked logos of some of the world’s most renowned and successful businesses. In simpler words, if your business is represented through a word, symbol, phrase or design that is original and unique to your business alone then that is your BRAND, and your brand needs to be registered and protected. This is where trademark and copyright registration comes in. THE WHAT Legally speaking, trademark...

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